Have you heard about augmented reality technology? It’s taking off lately and advertisers, both in retail and other industries, are starting to pay attention. Let me show you some cool numbers that prove it:
In 2020, global AR advertising revenue grew to $1.41 billion from half a billion dollars in 2019. And it’s only going to get bigger! One AR research firm is projecting that advertising revenue could reach $8 billion by the end of 2024.
With augmented reality (AR), e-commerce customers can preview products or experience services in their environment and on their own time before they decide to buy. It’s true!
AR lets your customers preview products in a way never possible. They can visualize how a piece of furniture would look in their living room or try on virtual clothes to see how they fit. By using AR, customers can make more informed decisions and are more likely to choose the right product the first time around. It’s a win-win situation!
From Virtual Fitting Rooms to Interactive User Manuals: How AR is Revolutionizing E-commerce?
Trying on clothes in a store is easy, but when you’re shopping online, it’s hard to know if something will look good on you. That’s why augmented reality (AR) is a game-changer for e-commerce. With AR, you can preview how clothes, makeup, accessories, and even furniture will look in your space before you buy.
Plus, AR can help you learn how to use a new product. Interactive user manuals use AR to provide on-page support, making it easier for you to figure out how to use a new piece of software or gadget. And let’s not forget about social media filters!
Brands use AR filters on Instagram and Snapchat to show off their products and get people excited about them. It’s a fun and engaging way to get your audience involved and help them imagine what it would be like to use your products.
See It Before You Buy It: How AR Can Help Your Store?
Have you ever felt unsure about buying something online because you can’t really see it from all angles? That’s one of the big problems with e-commerce. But with AR, things are starting to change. Augmented Reality can help bridge the gap between shopping online and shopping in a physical store, making it easier for you to see and understand products before you buy them.
AR can work wonders for your e-commerce business by improving customer engagement, reaching new audiences, and reducing returns. Its interactivity and ability to showcase products realistically can keep customers hooked on your site, even if they don’t purchase right away. By creating an engaging AR campaign, you can grab people’s attention in a crowded market and make a lasting impression on potential customers. Plus, by offering 3D views and showing how products would look in real-life settings, AR can help customers make more informed purchase decisions and reduce the likelihood of returns.
Wrapping Up!
Sometimes, it can be challenging to sell certain products online because customers can’t visualize how they will look in the real world. But thanks to augmented reality, this is no longer a problem – especially in the era of social distancing.
Now that you’re familiar with the different types of AR, their uses, and the advantages they offer, it’s time to consider if they’re a good fit for your business. If they are, follow the steps we’ve outlined above to create your very own AR application and take your online store to the next level!
